The new version of 100% Whey Gold Standard in 2020

During the third quarter of 2020, the best-selling whey protein, 100% Whey Gold Standard from Optimum Nutrition, arrives in Spain with a refreshed exterior (but remains unchanged inside). The new version of 100% Whey Gold Standard was designed to modernize the brand and communicate the product’s benefits to consumers more clearly. Since 1985, Optimum Nutrition has met the demand for sports supplements with consistent quality in nutrition, and the new version of 100% Whey Gold Standard comes at a time when motivation plays a key role. At its five manufacturing facilities in the United States and the United Kingdom, it manufactures dietary supplements across all product categories, including nutrition bars, powdered proteins, shakes and ready-to-drink beverages, energy products, multivitamins, and other products specifically designed for health and wellness. Among them, 100% Whey Gold Standard has always ranked among the most popular whey proteins, as its unmatched quality is a key reason it has become the world’s number-one best seller.

Redesign, new version

The new version of 100% Whey Gold Standard also features redesigned labeling, created to make it more informative by including a clear description of the benefits it offers on the front of the package. The brand name Optimum Nutrition has also been added, along with a logo update and greater visibility for the flavor bar. With this more modern look and design, the classic feel of 100% Whey Gold Standard has been preserved while giving it a more modern finish. This update will not only apply to Whey Gold, but also to all products from the Optimum Nutrition brand, reinforcing the concept of ingredient transparency and label accuracy.

New labeling for 100% Whey Gold Standard

The new version of 100% Whey Gold Standard remains unchanged in content, a formula that, according to estimates by Optimum Nutrition, has fueled more than two billion workouts worldwide over the past 20 years.

• Contains 24 g of high-quality protein per serving to help build muscle.
• The raw material is whey protein isolate, with lower amounts of carbohydrates and fat.
• The 24 g of protein provide 11 g of essential amino acids to improve muscle recovery.

Front panel of the new labels for Optimum Nutrition's 100% Whey Gold Standard

Features of 100% Whey Gold Standard

• 24 g of whey protein with low levels of sugar and fat and fewer than 120 calories.
• 5.5 g of naturally sourced BCAA in each serving.
• 4 g of glutamine and glutamic acid.
• Available in a wide variety of different sizes and flavors.

• Hologram band: it has a gold hologram seal on the black plastic neck band of the container
• Container design: it has a circular notch at the bottom; there is also a line running through the middle.
• Lid vacuum seal: beneath the container lid is a cardboard vacuum barrier that helps keep the powder in place.
• Fill level: the container may appear to be two-thirds full when opened; this is normal, as the whey protein powder settles and does not affect or reduce the weight or number of servings listed on the label.
• Date and lot codes: on the side, near the lid, a lot number and a printed manufacturing date are shown.

Don't forget to try it

When it comes to Whey Protein, there is only one star that shines in the firmament of the best proteins. Optimum Nutrition has consistently provided the highest-quality products to athletes around the world. Scientists have worked hard over the years to provide a versatile, complete, and healthy whey protein powder. The 100% Whey Gold Standard is fully adaptable to your diet, whether for solid recipes or incredible shakes for multiple purposes. Remember that its formula not only allows you to lose weight, promote hypertrophy, or maintain your muscles, but, when combined with other compounds, also boost performance to the highest level while protecting your health at all times. We have loved the new redesign of the 100% Whey Gold Standard; what did you think of the new design?

More information on the manufacturer's website