In its beginnings, Babalú marketed a line of women's sportswear. Later on, it added FashionMen menswear, a line of swimwear and Tarra'o Interior underwear, achieving great popularity for its original designs, both in sportswear and casual clothing.
The line of sportswear has innovative designs that allow women to dress well and feel beautiful while exercising. It includes a wide range of colors and new preparations in high-end fabrics, suplex and cotton lycra, which allows for a high-quality option in fitness clothing for demanding women.
The casual clothing line maintains an innovative style and a commitment to quality, being FashionMen a brand that dresses elegant, bold men who are not afraid of being the center of attention. In the same way, lingerie, underwear and swimwear have become very popular, crossing the borders of the Colombian market.
Babalú Fit is a brand that has imposed its stamp of creativity and innovation on the sports and casual clothing sector. The company carries out a distribution system in which it offers new opportunities to entrepreneurs who wish to start their own business.
The path towards the company's vision has been paving, making possible the dream of having greater relevance in international markets, complying with the highest market standards. And working with the corporate philosophy of belonging, teamwork, with a strong imprint on innovation, quality and empathy with customers, to listen and attend to their needs.
Babalú Fit is a brand that promises to remain at the forefront, anticipating the requirements of a constantly changing market. And its products speak for themselves, meeting customer expectations, both in women's fitness wear and in high-quality casual wear, men's wear and underwear.